Type Sex With Durex
The Idea: Don't tell it demonstrate it. — A tag cloud inspired ad for Durex playing with typography only.
Illustration by Andrej Krahne for Durex
Hi, after discussing subpixel font rendering in my previous post, here is a demonstration what creative things you can do with typography only.
This viral ad by German illustrator/designer Andrej Krahne uses a tag cloud, a widespread and popular feature often used in blogs, to depict what a Durex condom is – primarily – used for.
The Task
Communicate the joy with Durex.
The Idea
Don't tell it demonstrate it.
The Solution
Type shows like X-ray the inner feelings during the act with Durex.
Related TECH story
The Tiny Difference: Subpixel Font Rendering
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Ivy on 2011-05-27 14:20
Das ist ja mal eine lustige Idee. Hehe
Piekfein on 2011-06-01 19:20
das ist echt mal eine ziemlich coole werbeidee, die im kopf bleibt und die man sich eine weile lang anguckt! echt ziemlich gut!
http://piekfein.wordpress.com
Aurelia on 2011-08-11 18:54
hm, irgendwie ist es ja schon witzig, aber ich kann mir die werbung nicht wirklich als massentauglich vorstellen. Immerhin ist doch sehr eindeutig erkennbar was in der Grafik gerade passiert und das ist doch dann schon sehr nahe (wenn nicht über der grenze) zu pornographie. typographie hin oder her...
Viki Secrets on 2011-08-11 22:54
I think as a condome manufacturer it is legitimate to have some kind of reference to the sexual act. Just thinking of how many ads blatantly use sex to sell their completely unrelated products. So I would not say that it is porn in this case.